Founding Story And Values

A founding story rooted in entrepreneurship

Bleu Capital is structured around decades of operating experience in the commerce industry. The fund's founder, Jean Pierre Chessé, founded and developed Sinodis, a CPG distribution company in China. Launching a Chinese venture as a foreign founder was no small endeavor in a country that had barely started to open itself up to foreign capital at the time. In spite of this tough environment, the outcome was a success. Sinodis reached $200M+ in annual revenue with limited outside capital raised and was sold to a publicly traded firm in 2011.

But the ride itself was far from restful. Because entrepreneurial adventures are never strait-forward, Sinodis struggled to scale during its formative years. Jean Pierre made mistakes tied to his lack of discipline in his management. The SARS health crisis pushed the company to the brink of bankruptcy in 2003. Throughout this cycle, he wished to have transparent advisors that could help him create a disciplined and execution oriented organization at every level.

Jean Pierre was able to turn his business around by implementing best management practices and developing a culture driven by execution and accountability. Bleu Capital, his family office, was brought together to actively share this experience with founders.

4 core principles define our approach to venture capital:

Grit and humility
We partner with founders that showcase grit, humility and resilience and that are willing to delay instant gratification in order to secure long-term positive outcomes.
A culture of accountability
We believe that a key factor in every company’s success is a strong financial discipline and a transparent culture structured around accountability.
As investors, we replicate the resilience that we ask of our founding teams. This means that we will be with you through thick and thin.
Narrow and methodical focus
We support doing one thing at a time, very well. We leverage clear roadmaps to bring the structure needed to execute on company wide objectives.

Discover how we invest.


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