Bleu Capital is structured around decades of operating experience in the commerce industry. The fund's founder, Jean Pierre Chessé, founded and developed Sinodis, a CPG distribution company in China. Launching a Chinese venture as a foreign founder was no small endeavor in a country that had barely started to open itself up to foreign capital at the time. In spite of this tough environment, the outcome was a success. Sinodis reached $200M+ in annual revenue with limited outside capital raised and was sold to a publicly traded firm in 2011.
But the ride itself was far from restful. Because entrepreneurial adventures are never strait-forward, Sinodis struggled to scale during its formative years. Jean Pierre made mistakes tied to his lack of discipline in his management. The SARS health crisis pushed the company to the brink of bankruptcy in 2003. Throughout this cycle, he wished to have transparent advisors that could help him create a disciplined and execution oriented organization at every level.
Jean Pierre was able to turn his business around by implementing best management practices and developing a culture driven by execution and accountability. Bleu Capital, his family office, was brought together to actively share this experience with founders.