September 2021

Contentsquare acquires Hotjar to boost SMB offering

Contentsquare has just announced its acquisition of Hotjar, the leading product experience insights provider for small and medium sized companies.  The new combined entity boasts 1 million live websites and 33,000 customers across the globe. This is Contentsquare’s sixth acquisition in two years, following the acquisitions of Upstride, Dareboost, AdaptMyWeb, Pricing Assistant and Clicktale.

"At Hotjar our dream is to enable long-lasting business success by putting people first. It's the thread that ties together who we are as a company and what we offer as a business. The more we spent time with Contentsquare, the more we realized just how much in common we have." - David Darmanin - Founder, Hotjar

After raising a $500M Softbank-led investment round in May 2021, Contentsquare executes a strategic acquisition to consolidate its product offering for SMBs. The company now has the ability to accompany early-stage businesses throughout all the phases of their growth.

Indeed, when it comes to website UX analytics and heat mapping, Hotjar is one of the unavoidable tools in the landscape. Their product is appreciated by designers and product managers alike, is easy-to-use and allows teams to rapidly unlock key insights to improve their website conversion performance. Product wise, Hotjar packs a punch: Session recordings, heatmaps, and survey tools are part of its product stack - And best of all, their product offering starts at $39/mo.

About Contentsquare:
Contentsquare empowers brands to build better digital experiences. Its experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Over the last 9 years, Contentsquare became the leader in enterprise UX analytics - The company’s 750 enterprise customers include 30% of the Global Fortune 100 and industry powerhouses in retail, luxury, entertainment, telco, travel, automotive, B2B and finance.

About Hotjar:
Hotjar enables product teams to have empathy with their end-users and deliver value by making the right product improvements, fast. Its Product Experience Insights software is used by more than 33,000 customers worldwide and its unique mix of quantitative and qualitative data is driving product decisions in over 180 countries. Hotjar was founded in 2014 and has always been a fully remote/distributed company. Today Hotjar has over 209 team members across 33 countries within Europe, the Americas and Africa.

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