Manifesto

Invest, Support, Build Discipline, Grow, Reinvest.

For more than 5 years, Bleu Capital has been investing in early-stage companies in the US and Europe, founded by ambitious, humble, transparent and execution-oriented entrepreneurs. As a hands-on evergreen fund, we make long-term bets on founders and actively guide them in developing the critical business management processes needed to drive a company’s growth and innovation.

Bleu Capital's evergreen structure creates a relative absence of restrictions on both our deployment timeline and capital allocation. This gives us the ability to spend time building alongside our portfolio and double down on our founders when the time is right.

It has always been clear that our mission was all about helping and advising entrepreneurs. Which entrepreneurs? What industries? To efficiently work with founders and maximize our impact, we focus on finding the right entrepreneurial mindset. Founders who are willing to share, listen, and above all, be transparent. Founders who want to surround themselves with experience in order to become execution-focused leaders. From Contentsquare to French Founders, For Days to OTO, Noleo to Cargo, all our founders value active investors with entrepreneurial backgrounds that can help them successfully navigate the challenges faced on their respective paths to profitability.

80% of our time is spent in the trenches, with founders. Our co-investor network helps us surface high potential teams without dedicating a large amount of time to sourcing. At Bleu, we can use all this extra bandwidth to turn visionary projects into growth machines. That’s it.

It takes time for a founder to become a great CEO, one that can weather downturns, turn mistakes into opportunities and failures into invaluable experience. This is our mission and that’s where the fun is. Working hand-in-hand with founders. Far from pretending to know-it-all, we embark on these entrepreneurial journeys to learn alongside our teams.